It can be a tough decision deciding which florist to book for your wedding day. This is possibly one of the biggest life events you will have ever had to organise and not to mention pay for. You need to make sure you have the right guy or gal for the job! There are so many florists to choose from so where do you even begin in deciding who to turn to? I hope we can help with a little advice to get you started.
Where to start?
Firstly I would hope you have booked your wedding venues? Great! Well, I would advise that you look for a florist or floral designer within relatively close proximity to your wedding venue (close proximity for Boutique Blooms is within a one hour journey). There are several reasons for this. Firstly and the main reason is cost. If you are working with a floral designer that is more local to the venue then you are going to save on the delivery charges that another from further afield would have to charge, simples! Another reason to book someone local is that the less travelling your flowers need to do the better…think van loads of flowers sitting on the motorway on a hot day! The other added bonus is that if your floral designer is close to your venue you can tie in any venue visits with your wedding flowers consultation on the same day. If they really are just around the corner then why not ask if your florist could meet you at your venue?
So many to choose! Separating the wheat from the chaff.
The floristry industry is HUGE; there are rather a lot of us. There are florists that operate from shops, operate from home or like us here at Boutique Blooms; we are wedding flower specialists who operate from a design studio. There will also be the token auntie or lady from the local church who occasionally dabbles in flower arranging too. Now whilst there may be some genuine gems from the latter group of flowery individuals, where possible please, please, PLEASE book a professional floral designer who is operating an actual business to save yourself any headaches later on (think no contracts, no insurance, lack of experience, zero knowledge of design, no experience in budgeting, transporting or ordering in large volumes) trust me on this one!
Narrow down your search – social media stalking.
Recommendations from friends or family can be a good starting point in your search or even your venue may have recommendations of florists they have worked with before. Wedding fairs are a great place to get a feel of who is around too and you will get to meet them in person and see their work in real-life. It can often be a bit smoke and mirrors with fancy websites or impressive social media feeds…that’s not to say if they have those things that they’re not legitimate but just be sure to watch out for those who are just re-posting lots of content from other people rather than posting from their own portfolio. I would have at least a couple of florists in your sights and would encourage a lot of social media stalking to see if you like what they do. If you like what you see then pick up the phone and arrange a meeting…this is the crucial part of making your decision…meeting them in person.
Meeting your floral designer
This is so important! If you haven’t already met them in person then a wedding flowers consultation is a vital part of making your choice. It’s a huge responsibility to give to someone and often with a big price tag attached. The only way to do this is to meet them in person (or at the very least Skype) to get a feel of not only their florals but more importantly them as people. If you don’t feel your florist quite ‘gets it’ then trust your gut and move on to the next. You need to be sure you are both on the same page and that they have asked you the right questions to find out the nitty gritty of all your requirements. If you’re not getting good vibes from one another then it’s probably not the right florist for you.
A checklist of qualities for your florist-to-be;
- Are they enthusiastic? If your florist is not passionate about what they do this should raise alarm bells for you. Whilst this is their job, they should love what they do. It is a fact that floristry can be tiring and time-consuming so it needs to be a labour of love to get the job done to a high standard and with care and creativity.
- Are they experienced? This does not necessarily mean have they been in the floristry world for donkeys years but that they have experience working to the same scale of event or style of flowers that you are asking them to. They need to be experienced both in floristry and in business. There are many sides to the job that don’t involve making pretty flowers; juggling working with multiple clients, getting the best value for the clients when budgeting and buying the flowers. Even tasks such as loading a van with precious floral arrangements is something that can only be done with plenty of previous experience.
- Do they understand your vision? Make sure you feel that they have gone above and beyond to ask you all the right questions, everything from the tiniest of details to better understand what is in your mind. Better still; ask yourself if they been able to make good suggestions and have given you alternative ideas that you hadn’t already thought of.
- Do you like their work? Have you done sufficient social media stalking? Even if you can’t see a bouquet exactly as you picture yours will be on their Instagram feed, can you see a wide variety of styles and designs? Does it make you excited? Is it all done to a high standard? Do you think they would be able to deliver the floral design style you want to achieve for your wedding?
- Can they accommodate your budget? Check that your florist is able to work with your budget, big or small, as some florists operate on a minimum spend whilst others just can’t accommodate larger scale events. A good floral designer should be able to accommodate both. Have a figure in mind and ask before you book any meetings.
- Are they a good communicator? Make sure they are able to describe all their design ideas and communicate all of their processes to you clearly. Were they prompt and professional with all their email replies and written confirmations to you? You need somebody on board that is reliable and that will be able to communicate and respond to you clearly throughout the entire process.
- Have they worked at your venue before? This is not an essential as a good florist should be adaptable and be able to work in any space regardless of whether they have worked there before or not but it’s another tick in the box if they have already, if not for logistical and practical purposes rather than anything else.
- Do they ask for you to sign a contract? If there isn’t a contract in place I would proceed with caution. It protects both parties involved and keeps things professional.
- Do they have strong client testimonials? If someone has recommended a florist to you, whilst there is not a one size fits all approach when it comes to wedding flowers, it is still a very positive sign. Glowing website testimonials are a great sign too but there are other signs of previous happy customers you can look out for such as lots of interaction from current or past clients on social media. A happy client is never usually going to shy away from sharing images of their wedding with their florist, so if there are lots of ‘real’ wedding images on their website and social media feeds this is often a positive sign too.
If you have done sufficient social media stalking or perhaps this is the beginning of your wedding florist search, either way, we would love to chat to you. Please get in touch to find out if we are available for your wedding date and then we can organise your wedding flowers consultation with us. firstname.lastname@example.org
Photography: Anneli Marinovich Photography
Wedding Décor & Accessories / Images: Brooklyn Bridal
Styling: Styled by Louise